Harvey Nichols Packaging

Construct created a limited-edition carrier bag design for Harvey Nichols to commemorate a year of key British celebrations. The new design uses London-inspired iconography in a year during which the Queen’s Diamond Jubilee and the 2012 Olympics have kept Britain firmly in the international spotlight. The design showcases four British icons in bronze, silver and gold – the famous Gilbert Scott telephone box, the double-decker bus, black cab and (of course) Harvey Nichols – representing what international visitors know and love about London. The limited edition carrier comes in five sizes, each identified by a corresponding gold number. The Sloane Street windows celebrate the ‘delivery’ of the carrier bags with an installation featuring a specially-designed Harvey Nichols lorry, while the packaging is also incorporated in the Knightsbridge windows as part of the Queen’s Diamond Jubilee retrospective.

WORK COMPLETED AT CONSTRUCT LONDON